IMAGIC Unveils Four Power Products, Setting a New Benchmark for Practical Beauty
August 1, 2026
As a trusted beauty brand with years of presence in international markets, IMAGIC stands by one belief: great cosmetics shouldn’t be complicated. They should be simple, effective, and reliable. On August 1, 2026, IMAGIC launches four new single SKUs – from base to eye makeup – each refined to make every makeup session easier, faster, and more enjoyable.
New Product Lineup:
| Model | Product | One-Line Pitch |
|---|---|---|
| FA-148 | Concealer Foundation Cream | Creamy texture, soft matte finish, high coverage, crease-resistant |
| FA-149 | HD Matte Setting Loose Powder | Airy setting powder, absorbs oil without absorbing makeup |
| EY-369 | Matte Liquid Eyeliner | Brush tip, smooth flow, quick-dry, waterproof & smudge-proof |
| EY-371 | Volumizing & Curling Mascara | Cone brush, intense color, smudge-resistant, modern packaging |
⭐New Product 1: Concealer Foundation Cream – Coverage Without the Mask
A great base shouldn’t make people compliment your foundation – it should make them compliment your skin.
| Feature | Description |
|---|---|
| Texture | Creamy and smooth, blends effortlessly |
| Finish | Soft matte, natural and skin-like – never cakey or heavy |
| Coverage | High coverage – easily conceals blemishes, dark spots, dark circles, and redness |
| Wear Performance | No creasing, no settling into lines – stays fresh all day |
| Key Selling Point | Concealer + foundation in one – complete base in a single step |
What Problems Does It Solve for You?
Problem 1: Concealer is too dry – hard to blend and creases → Creamy, smooth texture that glides on and stays crease-free
Problem 2: Layering foundation + concealer takes too long in the morning → 2-in-1 formula – one step, done. Sleep in an extra 10 minutes
Problem 3: Coverage isn’t strong enough – blemishes still show through → High-coverage formula – one light layer hides imperfections
Problem 4: Heavy, cakey finish – like wearing a mask → Soft matte finish that looks naturally like great skin
⭐New Product 2: HD Matte Setting Loose Powder – Controls Oil, Not Your Makeup
A good setting powder shouldn’t make your makeup look “done” – it should make it look “polished.”
| Feature | Description |
|---|---|
| Texture | Ultra-fine, airy powder – weightless as smoke |
| Finish | Sheer matte, blurs pores, preserves your foundation’s natural finish |
| Oil Control | Effectively absorbs excess oil – all-day wear, no patchiness |
| Skin Adhesion | Absorbs oil, not makeup – lightweight, non-drying |
| Key Selling Point | Large-capacity packaging, exceptional value – perfect for daily use |
What Problems Does It Solve for You?
Problem 1: Powder looks heavy and cakey – like you dusted flour on your face → Airy, ultra-fine texture – transparent setting that doesn’t alter your foundation color
Problem 2: Shiny, patchy makeup by midday → Powerful oil control – stays matte and fresh all day
Problem 3: Powder dries out your skin – fine lines look more noticeable → Absorbs oil, not moisture – lightweight and non-drying
Problem 4: Going through powder too quickly – not cost-effective → Large capacity jumbo size – lasts longer, saves money
⭐New Product 3: Matte Liquid Eyeliner – One Stroke, All-Day Wear
Eyeliner defines the eye. A great eyeliner turns makeup from a “challenge” into a “pleasure.”
| Feature | Description |
|---|---|
| Brush Tip | Fine bristle brush, optimal flexibility, precise control |
| Smoothness | Glides effortlessly, no skipping, consistent ink flow |
| Formula | Matte water-based, quick-dry film-forming |
| Wear Performance | Waterproof, sweat-proof, oil-proof – zero smudge all day |
| Key Selling Point | Beginner-friendly, pro-approved – smooth flow, no clogging |
What Problems Does It Solve for You?
Problem 1: Eyeliner flow is inconsistent – comes out like dotted lines → Even, consistent flow – one smooth stroke, no breaks
Problem 2: Brush tip is either too stiff or too floppy → Fine bristle brush with optimal flexibility – precise control even for beginners
Problem 3: Looks great in the morning, panda eyes by afternoon → Waterproof, sweat-proof, oil-proof – lasts from AM to PM without smudging
Problem 4: Hard to find a matte liquid liner that doesn’t feel dry and scratchy → Matte water-based formula – smooth application, sophisticated finish, no shine
⭐New Product 4: Volumizing & Curling Mascara – Full, Lifted Lashes Without the Clumps
A great mascara should make your lashes look naturally full and curled – never “spider-leg” clumpy.
| Feature | Description |
|---|---|
| Brush | Cone-shaped brush – catches every lash from root to tip for even coating |
| Formula | Intense color payoff, optimal consistency – no clumping |
| Effect | Volumized, curled, lifted – stays up all day |
| Wear Performance | Smudge-resistant, no flaking – stays perfect all day |
| Packaging | Sleek, minimalist design with matte finish – high shelf visibility |
| Key Selling Point | Volume + curl in one, smudge-resistant – effortless wide-eye effect |
What Problems Does It Solve for You?
Problem 1: Lashes stick together after application – looking like spider legs → Cone-shaped brush coats each lash individually – separated, defined, clump-free
Problem 2: Lashes won’t hold a curl – you curl them, then mascara weighs them down → Curling formula – stays lifted and curled all day, never droops
Problem 3: Flaking and smudging by afternoon – dark residue under your eyes → Smudge-resistant and flake-free – stays clean and polished all day
Problem 4: Mascara packaging is boring – doesn’t look good in your bag → Sleek, modern matte packaging – looks as good as it performs
⭐Product Highlights at a Glance:
| Product | Texture | Finish | Wear Performance | Core Problem It Solves |
|---|---|---|---|---|
| Concealer Foundation Cream | Creamy, smooth | Soft matte | All-day, no creasing | Dry concealers + heavy layering + morning rush |
| HD Matte Setting Loose Powder | Airy, ultra-fine | Sheer matte | All-day oil control | Cakey finish + midday shine + drying effect |
| Matte Liquid Eyeliner | Water-based, quick-dry | Sophisticated matte | Waterproof, smudge-proof | Inconsistent flow + shaky hands + smudging |
| Volumizing & Curling Mascara | Balanced consistency | Volumized & curled | Smudge-resistant, no flaking | Clumpy lashes + dro |
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Have questions? We’re here to help — reach out anytime and we’ll get back to you within 24 hours.
Stay beautiful, stay kind.
— The IMAGIC Team